Motivational Tuesdays – Perseverance #22

Perseverance - 10


WWN#39 – Apple To Buy Mobile App Shazam

What’s Been Happening?

Founded in 1999, Shazam is the company that invented an app by the same name that can identify music, movies, advertising and television shows by using the microphone on a smartphone or computer based on a short sample played. It then sends information such as the artist, song title and album back to the user and directs them to services where the full song or sound clip can be found such as ITunes, Spotify or YouTube.

Since 2013, it has consistently maintained a top ten spot in ITunes’ most downloaded list and has exceed 1 billion downloads to date. It also has more than 175 million monthly active users globally across IOS and Android. The US is the largest single market with about 20 million active users in November this year while the UK had about 4 million in the same month.

What Now?

Apple has acquired Shazam to the tune of about $US400 million ($AU531 million) for the UK-based start-up.

The deal was announced on Monday and would come as a disappointment for some of Shazam’s investors as the company was previously valued at about $US 1 billion when it closed its last funding round in 2015.

“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users”, Apple said in an emailed statement.

What’s Next? It’s all about the data

The acquisition of Shazam will be a potential benefit to Apple’s upcoming HomePod speaker.

However, the real opportunity isn’t just about adding music recognition capabilities to Apple’s existing product pipeline, it’s the provision of a wealth of Shazam user data that Apple can analyse and utilise. It can act as an early warning system to identify music trends or discover which songs are starting to get popular. It can also now potentially use the data from Shazam to see which songs lead to an Apple Music subscription or other subscriptions.

It’s therefore highly unlikely that Apple will discontinue the standalone Shazam app. The fact that there is a 3.5 billion internet-connected consumers who aren’t paying for music streaming means that there is a very large untapped market for Apple Music. Shazam could prove to be the mainstream audience accelerator that Apple Music obviously needs.


WWN#38 – Same-Sex Marriage Legalised in Australia!

What’s Been Happening?

In May 2004, the Howard government expressly prohibited the legislation of same-sex marriage by introducing the Marriage Amendment Act in Parliament. The amendment specified that marriage, would be defined as a “union of a man and a woman to the exclusion of all others”.

Over the next decade or so, legislation was passed so that discrimination against same-sex couples in areas of tax, social security and health and adoption were gradually removed.

In August this year, a non-compulsory national postal survey (also known as plebiscite) was conducted in order to gauge whether people supported the notion of changing the law to allow same-sex couples to marry. Respondents were asked to mark one box – Yes or No on the survey form. 80% of total registered voters (16,006,180) returned the form with 61.6% voting Yes and 38.4% voting No. Having given the public a say, it was felt by most members of parliament (MPs) that the verdict must be reflected in law.

What Now? 

Australia has officially become the 26th country to legalise same-sex marriage after the Marriage Amendment (Definitions and Religious Freedoms) Bill was passed in the Senate last week and House of Representatives on the 7th of December. An overwhelming majority of MPs voted in favour of the Bill, with four voting No and around nine abstained.

The new law changes the definition of marriage in the Marriage Act by removing the words “a man and a woman” and replacing them with “the union of 2 people”. This was the minimum required reform to enable same-sex marriage.

When the vote was declared on the floor of the House, the public gallery exploded into cheers and applause and eventually burst into a rendition of the song, “I am, you are, we are Australian”. Prime Minister Malcolm Turnbull was equally jubilant as he declared, “Australia has done it. What a day for love, for equality, for respect. This has been a great, unifying day in our history.”

Malcolm Turnbull SSM.jpg

What’s Next?

It is certainly cause for celebration that Australia has finally embraced marriage equality. Thousands of Australians who married in overseas jurisdictions will have their vows recognised under Australian law and the first same-sex weddings will be able to occur from January 9, 2018. However, it is not the end of the road when it comes to law reform.

There are still other issues that require attention and discussion which continue to affect same-sex people:

  • Birth certificates that accurately reflect a child’s family structure (e.g. four parents)
  • Controversial conversion therapies that attempt to “cure” a person’s same sex attraction
  • Protection of religious freedom or is it discrimination on the basis of sexual orientation?